In my previous post on licenses I made reference to the popularity of Star Wars within the hobby.
Star Wars is one of those properties that has serious longevity and is consistently establishing new fans to enjoy the games by publishers such as Fantasy Flight Games.
What caught me by surprise today is that ICv2 have released some market performance information around the success of games in the Non-Collectible Miniature format during Summer 2013.
These numbers are taken from independent stores in North America and doesn’t include Games Workshop stores in that mix. The numbers show that the Star Wars X-Wing Miniatures game outsold Warmachine, Warhammer Fantasy and Hordes. Now there are no numbers published to give market share or anything like that but seeing the game selling so well in comparison to the stalwarts of that format is surprising.
Top 5 Non-Collectible Miniature Lines – Summer 2013
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Title
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Publisher
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1
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Warhammer 40k
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Games Workshop
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2
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Star Wars X-Wing Miniatures
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Fantasy Flight Games
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3
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Warmachine
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Privateer Press
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4
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Warhammer Fantasy
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Games Workshop
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5
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Hordes
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Privateer Press
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